A message that was placed on the front window of a Kewaskum, Wisconsin, Dairy Queen restaurant garnered attention and is currently making the rounds online. The sign brazenly declares the restaurant’s political incorrectness and highlights the fact that it often employs holiday greetings such as “Merry Christmas,” “Happy Easter,” and “God Bless America.” Additionally, it shows support for the

Veterans receive free sundaes, the US flag, and expressions of gratitude for serving in the armed forces on Veterans Day.

Kevin Scheunemann, the franchise’s owner, justified the sign by stating that it was put up nearly four years ago to be transparent about his and the staff’s dedication to serving God and the nation. According to Scheunemann, he put up the sign in response to a customer’s grievance over Christian music being played in the restaurant. Since then, the sign hasn’t caused any further issues. 

After an Oregonian tourist posted a picture of the sign on Facebook and expressed concerns about the message’s alleged exclusivity, the sign lately attracted a lot of attention. The initial post attracted a lot of attention before it was taken down.

While some people support the message on the sign, others have personally attacked the person who shared the image and voiced their opinions. Contrarily, local company owners support Scheunemann’s decision to put up the sign, saying that customers are free to leave the restaurant if they disagree with its principles.

Kewaskum is a tiny town, and the people there seem to accept the sign without inquiry, believing it to be the owner’s beliefs expressed. Dairy Queen officially stated that the sign represents the views of this individual owner alone and that the company does not endorse Scheunemann’s approach. The company stated that they expect all franchisees and staff to treat every customer with dignity and respect, regardless of their religious beliefs.